Adflex, a UK-based digital payment company, partnered with Visa to unveil Click to Pay to its consumers. EMVCo industry standards that enable seamless and secure card-based payments worldwide, and based on these industry standards, Click to Pay is all set to offer quick, password-free, and painless checkout.

Streamlining the payment experience of customers would become easy for the vendors of Adflex with this new payment technology. Entrepreneurs and vendors can build and maintain an ideal partner status, with this smooth buying and selling process. It would also help in creating a trustworthy relationship between them.

Pat BerminghamCEO, Adflex, commented, “Digital payments are driving business growth, with global eCommerce sales expected to top $7 trillion by 2025. As an early adopter of Click to Pay, merchants using Adflex’s PayPage or Payment Links services can now offer buyers a simpler, highly secure checkout experience. Removing unnecessary steps for buyers, such as repeated data entry, makes it easier for them to pay and merchants to be paid, maximising sales potential.” 

The technology uses IP address, location, device and browser history data to provide secure storage of sensitive details that includes authentication data, like email id, card details, and other information. The technology saves the precious time of consumers by averting the need of entering card data and passwords again and again.

Click to Pay, the developer-friendly technology of Adflex allows its smooth integration into the websites of customers of Adflex’s vendors, ensuring a quick and hassle-free payment experience.

Simon Gilson-Fox, Head of Product, UK & Ireland, Visa, stated, “Customer experience and a seamless payment journey is vital to stay competitive in the digital world. We’re delighted that Adflex is bringing its merchant customers a more streamlined checkout experience with Click to Pay.”

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