Alviere, a leading FinTech firm which allows brands to provide a complete suite of financial products and services to consumers, employees, and fans, declared a collaboration with Coinbase Prime, a service of Coinbase Global Inc., to offer crypto services on Alviere’s platform, THE HIVE.

Alviere will be equipped with the Coinbase Prime Platform and crypto infrastructure in order for Alviere’s HIVE platform to integrate crypto services, starting with digital asset custody and execution. Alviere Crypto Services powered by Coinbase Prime will go live in the United States under Alviere’s state-by-state money transmission permits. End-users of Alviere’s applications will be able to buy, store, and sell digital assets such as BTC, ETH, LTC, and USDC. Alviere will continue to expand internationally in other markets where it operates.

Yuval Brisker, Co-Founder and CEO of Alviere, said, “Alviere’s partnership with Coinbase will immediately make crypto available to customers, and bring significant value, ease and comfort to companies that want to offer crypto services to their customers but don’t have the expertise or experience to navigate the depth and breadth of the crypto world. Companies everywhere are looking to provide their customers with easier, hassle-free access to crypto offerings in order to further deepen their brand’s long-term relevance to customers.”

Guillaume Chatain, Head of Institutional Sales and Introducing Brokers at Coinbase, said, “Partnering with Alviere presents another opportunity for Coinbase to achieve its goal to make crypto an increasingly mainstream financial option for individuals, companies and other organizations. The Alviere team’s success developing an embedded finance platform made the company an ideal partner to bring crypto services to traditional brands.

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