MarketFinance Limited (MFL) is a British business finance lending organization specialising in providing invoice finance, corporate finance, and business loans. It focuses on providing financial solutions based on real-time experiences of people, and thus its services ensure that customers get these services lesser time than ever.

MarketFinance announces its collaboration with Funding Options to become a part of Funding Cloud, its real-time lending platform. Lenders get help from the platform as they find the best finance options available in real-time and backed by technology, these options enable them to cement the SME funding gap.

Anil Stocker, CEO and Co-Founder, MarketFinance, stated, “As a leader in embedded payments and digital finance in the UK, we are excited to partner with Funding Options as we join their real-time lending platform. Speed and seamless access to finance are crucial to small businesses, particularly in the current economic climate. Embedding our lending products in the Funding Cloud will enable us to reach more customers when they need us and helps to drive our vision of frictionless finance.”

Funding Options a London-based company that provides financial solutions to businesses enabling them to trade, plan, and grow with confidence. Launched in 2011 it ensures every business owner could make an informed choice and have instant access to funding options. 

MarketFinance developed a Lending API to integrate its product in Funding Cloud, and with this embedding, SME consumers will have quick access to the competitive term loan product of MFL and can compare quotes from UK’s top alternative lenders in real-time. 

Funding Cloud now takes only 20 seconds for the loan application to credit approval process whereas it takes 18 minutes for the same procedure in banks. Today, consumers are more intended to access multi-product ecosystems getting products and services in the same place, and embedded finance will surely help financial institutions acquire consumers and generate revenue.

Simon Cureton, CEO, Funding Options, said, “Now more than ever, UK SMEs need fast and efficient access to the best funding options on the market as they battle higher costs and an uncertain economic outlook. At Funding Options, we recognise the importance of technology in facilitating funding through embedded finance and open banking, and this partnership enables us to add greater supply to our digital lending proposition. As significant demand returns to the alternative lending sector, it is those that embrace innovation to deliver a great customer experience who will thrive.”

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Also read: Embedded Finance: A New Concept in Financial Industry