Visa, a world leader in digital payment, has collaborated with Tabby, a Buy-Now-Pay-Later provider in the Middle East for simplifying in-store payments with the Tabby Visa Card.

Tabby enables shoppers to use its virtual Tabby card for free, and add it to Google Pay, Samsung Pay, or Apple Pay wallets. Further, they can click on the payment terminal at checkout to divide their fund.

Daniil Barkalov, COO and Co-Founder, Tabby, stated, “Despite e-commerce growing in popularity, almost 90% of retail shopping in the Middle East still happens offline. At Tabby, we set out to create rewarding shopping experiences wherever customers purchase. The Tabby Card will take our in-store solution to new heights, creating a truly seamless omni-channel experience for customers to pay over time, interest-free.”

With over 1.5 million active shoppers in Saudi Arabia and the UAE, its app lets shoppers split their purchases into four interest-free payments at thousands of brands including IKEA, Nike, Adidas, Level Shoes, Aldo, Dyson and hundreds more in-store.

Tabby was the first BNPL service provider in the Middle East to begin its QR-based in-store service for multi-channel shopping. Tabby card is a new-age in-store service building a decent shopping journey for consumers who want to tap and pay. The solution also enables retailers with flexible payment option within the existing payment system.

Shahebaz Khan, Visa’s General Manager, UAE, Bahrain and Oman, commented, “The Tabby Visa Card allows cardholders to evenly distribute the cost of goods at participating merchants, thereby reducing the burden on their budget. For merchants, this will mean increased sales and better conversion rates, reinforcing the principle that greater digitization of commerce brings growth opportunities for businesses. We’re delighted to partner with Tabby in bringing this innovative instalment solution that will help extend the benefits of digital commerce to more consumers and businesses in the UAE.”

Read: ZoodPay Partners with Network International for BNPL