CASHe, an Indian credit-led, AI-powered financial wellness platform, has announced the launch of GOLDe Rewards, a unique rewards program backed by digital gold for prospective borrowers and platform users.
Each user who participates in the GOLDe rewards programme receives GOLDe Rewards, which are virtual gold coins equal to 1% of each loan transaction and are stored in a gold jar they can access using the CASHe app. However, the firm noted that a user will be eligible to earn GOLDe Rewards up to 5% of the loan amount requested from CASHe as part of the new year promotional launch offer. The special launch deal is valid from December 28, 2022, to January 2, 2023.
Yashoraj Tyagi, Chief Technology Officer & Chief Business Officer at CASHe said, “Innovation is the key to all that we do at CASHe. Our customers have always motivated us to keep innovating to deliver an outstanding customer experience. We firmly believe that with the launch of this industry-first gold rewards program, our relationship with our customers will go beyond the traditional transactional mode and help us provide more value to them. The GOLDe rewards program paves the way to deeper engagement with our existing user base as well as attracting millions of new set of customers to the platform.”
“The rewards program was launched with the millennials and GenZs in mind who are increasingly tapping into the digital gold space as the demand and interest in this commodity is on the rise. Gold is a powerful wealth protector and creator, and we’ve now made it accessible to millions of users to earn rewards points in the form of digital gold right on the CASHe platform,” he added.
Customers who take out loans with terms of 3, 6, 9, and 12 months are eligible for CASHe’s GOLDe Rewards programme. As part of its major new year launch, the business added, it will deposit GOLDe rewards worth 40 crores to over 25 million of its members. Each GOLDe reward point a user earns is worth INR 1 in digital gold on the CASHe app.