The collaborative cooperation between Capital Bank Group and Codebase Technologies for digital transformation is strengthened by the transformation of generating leads for Capital Investments, the Group’s specialized investment division. Jordan’s first fully digital onboarding procedure for brokerage and investment customers will be introduced by Capital Investments’ digital onboarding system, which was developed utilizing the Digibanc platform from Codebase Technologies.
Investment companies and banks have realized the significance of digitization for maintaining and expanding their business because of the global expansion and adoption of digital FinTech solutions. The WealthTech business, with a projected growth of $3.43 trillion by 2030, is quickly outpacing traditional investment channels because of how simple it is for both new and experienced investors to sign up, monitor, and transact.
Izzidin Abusalameh, Group Chief Operating Officer at Capital Bank of Jordan, stated, “Our Capital Investments trading platform provides customers with a simple and easy way to invest in stocks and currencies, locally, regionally, and internationally. Implementing digital onboarding for Capital Investments will expand our access to investors while accelerating our digital acquisition strategy. Our strategic technology partner, Codebase Technologies, has been instrumental in realizing these ambitions.”
Over 80% of consumers will quit the account opening process owing to a variety of difficulties throughout the onboarding process, which is a challenge that investment platforms and accounts confront and is typical in the banking and financial services business.
In order to deliver a streamlined digital process that makes the onboarding process easier while significantly lowering customer drop-off, Codebase Technologies’ approach to digital customer acquisition combines its extensive expertise in creating delightful customer journeys with its potent technology stack.
In order to achieve unprecedented scalability and create a flexible platform from which Capital Investments can quickly introduce new features and procedures that further streamline the customer acquisition process, the digital onboarding journey will utilize Codebase Technologies’ Digibanc platform.
Tamer Al Mauge, Managing Director of MENA at Codebase Technologies, commented, “We are honoured that Capital Bank Group has once again chosen us as a key strategic technology partner for its digital transformation objectives. Customer onboarding for investment accounts has been a challenge in the industry, and we are excited to help Capital Investments overcome it. Our digital onboarding solution provides a highly customer-centric, streamlined process that will accelerate the growth of its investment business.”