DSK Bank, a Bulgarian leading financial institution has made an alliance with a pioneer banking platform vendor Backbase. The industry-leading software organization will be collaborating with DSK Bank to enhance its digital transformation and make its operating model advanced by re-designing the digital solutions around the consumers. The Bank will implement the Backbase Engagement Banking Platform, available on Microsoft Azure and Backbase’s Digital Banking and Digital Sales solutions, to allow smooth assistance and digital onboarding abilities for the retail clients of the banks.
This alliance focuses to eliminate the time required in processing, enhance consumer satisfaction, and accelerate transactions via digital platforms versus in-branch.
Tamas Hak-Kovacs, CEO, DSK Bank, commented, “DSK Bank decided to embark on a digital transformation that emphasizes both “digital” and “transformation” to the same extent. We would like to use the shift in customer expectations to reconfigure our products and processes around the customer needs, irrespective of the preferred channel of the customer. We believe that the Backbase Engagement Platform will enable us to provide the same great experience for clients that interact with us in the branch or transact using our mobile or desktop application.”
The end-to-end alteration lines up with DSK Bank’s mobile-first policy to provide small business and retail clients with a unique digital experience. This service will include the complete customer lifecycle from customer acquisition, and customer servicing, to product origination to enhance customer engagement and loyalty. The Backbase Engagement Banking Platform also enables the bank officials in providing a complete view of consumers, providing greater insights into their specific requirements.
Matthijs Eijpe, EMEA Regional Vice-President, Backbase, stated, “Backbase helps financial institutions go beyond traditional banking and move towards true customer engagement. We are delighted that DSK Bank has selected us to be its partner on its customer-first digital journey and that we can help the bank maintain its best-in-class status now and into the future by providing the outstanding banking services that customers have come to expect.”