KashNow Application Introduces Financial Services and Payments for Businesses and People

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KashNow, a Noqood Holding subsidiary application, has introduced a new and varied set of services and digital payment options available to businesses and individuals as part of its mission to provide innovative solutions to simplify financial services. The KashNow application, developed in partnership with Fawry, one of the industry leaders in the digital transformation of electronic payments, makes it easier to rely on digital payments.

Dr. Abd El Rahman Ali, CEO of Noqood Holding, said, “Our strategy at Noqood Holding focuses on building solid ground for growth and expansion, and we aim to enhance the utilization of our great technical capabilities in introducing a new set of financial products and services that improve the lifestyle of our customers. The financial technology we offer at KashNow reflects our commitment to developing digital financial technology solutions capable of making a positive difference in user experiences.”

Ali added, “We are proud of our partnership with Fawry, which drives Noqood Holding towards achieving financial inclusion and accelerating digital transformation in our society. This agreement is a turning point towards enhancing Noqood Holding’s resources and efforts to provide distinguished digital financial services to Egyptians of various socio-economic classes, and aligns with the country’s policies that promote digital transformation and financial inclusion.”

Through a mobile application, KashNow offers businesses and individuals digital financial solutions, the first of which is the “Payroll Management” service. The service enables businesses to manage employee salary transfers and withdraw them through Fawry POS machines and Fawry Plus branches. Additionally, businesses can top off employee eWallets early in the month to avoid the hassle of last-minute requests and petty cash payments. KashNow also offers ‘Sulfa,’ which allows employees to receive a portion of their salary in advance while offering flexible payment options.

As part of the strategic partnership with Fawry, KashNow enables users to transfer money between themselves and other users of the application as well as pay bills like electricity, water, gas, club dues, and other types of bills using their e-wallet balance. In a few weeks, KashNow plans to introduce a new service that will enable customers to reload their wallets using any bank card, including debit, credit, and pre-paid cards.

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