Majid Al Futtaim to Introduce SHAREPay in MENA Region

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Majid Al Futtaim, a leader in retail stores, communities, retail, and leisure in the Middle East, Africa, and Asia, has expanded its well-known SHARE rewards program with the addition of a new payment option called SHAREPay. The region’s top loyalty program uses cutting-edge FinTech technology to improve customer experience and allows members to “Pay, Earn, and Redeem” points with just one tap.

With the help of SHAREPay, a digital wallet in the MENA area, SHARE users may instantly earn and spend SHARE points throughout the Majid Al Futtaim ecosystem by linking up to ten of their current debit or credit cards to a single digital card. By simply tapping on any POS terminal throughout the Majid Al Futtaim network, customers may now pay using their connected card or use their SHARE points, creating a streamlined, comfortable, and seamless experience.

Joe Abi Akl, Chief Corporate Development Officer at Majid Al Futtaim Holding, commented, “We continue to evolve our business ecosystem to ensure that our customers have access to the best end-to-end experience. To do this, we constantly look at ways to add complementary and adjacent services to our core businesses through innovative technologies and solutions. With digital payments on the rise and our customers gravitating towards a cashless economy, the integration of SHAREPay within our business only seems natural.”

Kashmira Motiwalla, Loyalty Head at Majid Al Futtaim Holding, stated, “Our customers are well connected, digitally savvy, crave convenience, and are moving towards a cashless economy by accepting digital forms of payments. By launching SHAREPay and investing in FinTech capabilities, we can provide our customers with ease and utility through frictionless payments and integrating value-added services, and alternative finance options. In line with our evolving digital agenda and existing initiatives, SHAREPay will provide us with valuable data that will help us develop consistent, predictable experiences across all our businesses and more effectively fulfil our vision of creating great moments for everyone, every day.”

SHAREPay is being launched in collaboration with many important providers, including Visa, Network International, and i2c Inc., who have all played a role in developing this unique solution. The launch is in accordance with the company’s ambitions to diversify its business into new digital verticals, such as FinTech, which are already integrated with its existing business divisions. Majid Al Futtaim will consequently soon extend its FinTech Solutions to its external ecosystem, a platform created to support the growth of the FinTech community through the company’s distribution and scaling of its partners with tried-and-true goods and services and differentiation through internal and external data and FinTech offerings.

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