Viu, a leading provider of pan-regional over-the-top (OTT) video streaming service, recently partnered with LuLu Money, a one-stop solution for all transactions, to enhance customer experience across a larger audience.
According to a press release from the companies, the partnership will allow Viu users in the Middle East to easily purchase subscriptions and access premium content using LuLu Money’s digital wallet. The integration will be seamless, with users being able to complete transactions without leaving the Viu app. Through the partnership, users of LuLu Exchange who conduct financial transactions through the LuLu Money app or the company’s physical locations can now take advantage of a complimentary 6-month subscription to Viu Premium. As a result of its partnership with one of the most well-known OTT platforms in the area, LuLu Money’s smart payment solution will reap unmatched marketing benefits from this collaborative campaign.
Rohit D’silva, Chief Business Officer, Middle East and South Africa at Viu, said, “By leveraging Viu’s skills and collaborating with LuLu Money, we expect to deliver a major b oost to our business in the MENA region and thus appeal to a much larger audience. With a focus on quality entertainment, this partnership will further strengthen our commitment to customer excellence through collaborations that effectively guarantee cutting-edge experiences so that viewers may enjoy the newest and most popular movies and television shows wherever they go.”
LuLu Money’s digital wallet is known for its high level of security, which is important for Viu users as they will make transactions on the platform. The digital wallet uses advanced encryption technology to protect user information and prevent fraud. In addition to the enhanced security and convenience of using LuLu Money, Viu users will also be able to take advantage of special promotions and discounts offered by the digital wallet provider.
“At LuLu Exchange, we are completely focused on offering quality experiences to our customers. We have associated with Viu, one of the most popular streaming platforms in the region, to remain true to our ambition. We are extremely happy when our beloved customers choose us for their transactions, and the gift of Viu Premium subscription is a token of our gratitude and appreciation”, said Thampi Sudarshanan, Asst. Vice President of LuLu International Exchange.