Wells Fargo & Company introduced Vantage, a new digital banking platform for Commercial Banking and Corporate & Investment Banking clients. Vantage, formerly known as the Commercial Electronic Office or CEO Portal, offers improved features to drive a more individualized experience through artificial intelligence (AI) and machine learning (ML) that meet the financial needs of businesses in any stage of growth. Vantage scales along with a client, providing a one-stop-shop digital banking experience, whether it’s a startup in its series A funding round or one of the biggest companies in the world.
Reetika Grewal, head of Digital for Commercial Banking and Corporate & Investment Banking clients, said, “Our Commercial and Corporate clients’ banking needs evolve over time, which is why we’re delighted to launch Vantage℠, a digital banking platform that simplifies and personalizes their experience so that they can stay focused on what’s most important – growing and improving their businesses. Vantage℠ uses cutting-edge AI and ML to offer a tailored and intuitive platform based on a client’s specific needs.”
Based on the unique requirements of each client, the platform will use AI to make recommendations and suggest the next steps, enabling a more insightful experience. Furthermore, ML is used to continuously improve meaningful personalization and ensure scalability, allowing businesses to grow the platform alongside their business. The most recent announcement is a continuation of Wells Fargo’s all-encompassing digital transformation, which was started earlier this year with the release of a new consumer mobile app and the creation of Fargo, its new virtual assistant. In Wells Fargo’s multiyear plan to become digital-first and reinvent personal finance, these improved digital capabilities are just the first of many initiatives. Wells Fargo recognizes that understanding customer needs is a crucial component of strengthening client relationships and that its technology portfolio must satisfy these requirements.